One of the most eclectic and colorful neighborhoods in the entire city, Southwedge has an incredible atmosphere and vibe all its own. Once a working class neighborhood housing the crews that dug the Erie Canal through the heart of the city, Southwedge grew a nefarious reputation into the 60s and 70s, followed by a renaissance of culture and community that evolved into what we know today.

There is a familiar idiom with the subject of the Southwedge subway stop shirt, the moped: Fun to ride, but you don't want to be seen with one. This ideal echoes the enchanting history of this wedged shape neighborhood and how residents and patrons alike have embraced the funky vibe of Southwedge. People who live here are proud to say so and the businesses that thrive here have their own style as well. The colors of the shirt also signify the unique character of this neighborhood: bright red for the bohemian nature of the place, and light grey for the bright yet enigmatic history of the area.

The Rochester subway system traveled west to east servicing as much of the city neighborhoods as possible: Residents and visitors of Southwedge would jump on and off the Clinton Avenue South station for access.