A very special edition of the New York Flour/Flower design to celebrate a very special event here in Rochester in 2024: A TOTAL SOLAR ECLIPSE!!! Rochester/FLX join a select group of regions across the US and Mexico that will be in the direct line of totality for the Solar Eclipse, happening on April 8th, 2024.

In honour of this special event, the design includes a very unique GLOW-IN-THE-DARK feature that reveals an extra part of the design while in darkness, which coincidently will be during the eclipse here in Rochester! The Flour/Flower CIty logo expands in darkness to showcase how Rochester is the perfect place to view the total solar eclipse, and anywhere outside of Rochester may not guarantee the same viewing experience. As a final sign-off, the glow-in-the-dark ink also reveals the date of the eclipse: April 8th, 2024. Glow-in-the-dark ink continues on the back as the logo glows as well.

To learn more about the original design and Rochester logo:

From early Seneca nation nomads, to the naturalist Thomas Davies, to pioneers like Gideon King and Ebenezer Allen, to enterprisers Phelps and Gorham, to businessmen Col. Rochester Maj. Carroll and Col. Fitzhugh, the Genesee Valley has been a magnet to all who are drawn here.

Early on, the mighty Genesee River provided a trove of natural resources, and massive potential as a natural energy source. Ebenezer Allen (a free black man) was one of the first to construct a flour mill near the river, processing the many cereal grains coming out of the region. This led to more enterprising businesspeople setting up mills and other processing plants, dotting the landscape around High Falls.

The completion of the Erie Canal solidified the economic success of this inaugural boomtown, and grain production soared, leading to one of our most popular nicknames: The Flour City.

Fast forward to the 1970s, where contributing artists Anthony Inquagiato and Lee Green finalized the ubiquitous logo we see today to represent our Flour City nickname. And as a final touch, the featured logo adorning our state outline covers the space of the Greater Rochester area, spanning six counties.