Building upon the foundation left behind by Ebenezer "Indian" Allen and his early development of the "100 acre tract," numerous flour mills started popping up along the Genesee River, with the largest concentration near one of the city's three water falls: Upper Falls. A power canal was diverted from the river before the falls to support the numerous mills, and the area was soon named Brown's Race. By the time the mills were in full production, the area was established as Rochesterville. At the time as well, the region was garnering international attention, with even the English Royal Family placing processed grain orders. The village was a fully operational grain producing powerhouse, and with the completion of the Erie Canal, was able to transport goods faster and further than ever. Rochester was now, well deservedly, The Flour City.

Today, the High Falls historic district is a walkable time capsule, with stories and history on every building and gorgeous views of the river and Upper Falls. One of the last surviving water wheels is also visible and well preserved, as it was only recently discovered.